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Paperback Why Take Media Seriously?: Key Concepts for Understanding Popular Culture and Media Messaging Book

ISBN: 0807761508

ISBN13: 9780807761502

Why Take Media Seriously?: Key Concepts for Understanding Popular Culture and Media Messaging

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Format: Paperback

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Book Overview

Why should we take media seriously? Research tells us that popular culture and media messages play a critical role in the knowledge we have about the world and the people and issues in it. This much-needed book will help students and teachers make sense of today's complex media environment. Each chapter examines a key concept for decoding media messages (such as representation, discourse, and corporatization) and offers detailed examples and activities...

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