Culled from business headlines and corporate files, Why Smart People Do Dumb Things is an in-depth examination of the ultimate in boardroom breakdown--a postmortem of the mega-mistakes made by highly regarded leaders in business and public life. From the "New Coke" debacle to...
From Simon & Schuster, Why Smart People Do Dumb Things is Mortimer Feinberg exploration of the greatest business blunders--how they happened, and how they could have been prevented. Culled from business headlines and corporate files, this examination of the...