Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

by Bridget Brennan

Book Overview

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0307450384
• ISBN13: 9780307450388
• Release Date: July 2009
• Publisher: Crown Business
• Length: 322 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.4" x 5.7" x 9.1"

Customer Reviews

Still very useful en 2024!!

I was amazed of how insightful was this book. Full of good and useful information