Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

by Marcel Danesi

Book Overview

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers...

• Format: Paperback
• Language: English
• ISBN: 0742555453
• ISBN13: 9780742555457
• Release Date: September 2007
• Publisher: Globe Pequot Publishing Group Inc/Bloomsbury
• Length: 220 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.9" x 8.9"