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An introduction to what is known as decision science, an area of study that examines how people make decisions in all aspects of life, from who to marry to how much to invest on the stock market. In this book, the author reveals what science has discovered about the rules that... Read Full Overview

"It is rare to come across a book that can truly be called fascinating, but here is one."-New Scientist Why Flip a Coin? What's the best way to choose the right spouse? . . . How can I increase my chances of winning the office football pool? . . . By what process should I choose... Read Full Overview