Why engineers need to grow a long tail: A primer on using new media to inform the public and to create the next generation of innovative engineers

by Bill Hammack and University of Illinois - Urbana

Often the details of new media get lost in an alphabet soup that usually begins with an "i" - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0615395554
• ISBN13: 9780615395555
• Release Date: August 2010
• Publisher: Articulate Noise Books
• Length: 64 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.1" x 5.5" x 8.5"