Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales

by Linda Goodman and Michelle Helin

Book Overview

The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers.

Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that...

• Format: Paperback
• Language: English
• ISBN: 1601630417
• ISBN13: 9781601630414
• Release Date: January 2009
• Publisher: Career Press
• Length: 256 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 5.4" x 8.2"