Why Customers Don't Do What You Want Them to Do and What to Do about It

by Ferdinand Fournies and Ferdinand F. Fournies

Book Overview

From the New York Times Bestselling Author- Proven Methods for Getting Customers to BuyThis fully revised and updated edition of Ferdinand Fournies's classic on sales from the customer's point of view... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070217009
• ISBN13: 9780070217003
• Release Date: March 1993
• Publisher: McGraw-Hill Companies
• Length: 224 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"