Why Customers Do What They Do: Who They Are, Why They Buy, and How You Can Anticipate Their Every Move

by Marshal Cohen

In today's rapidly shifting marketplace, brand loyalty has subsided and the consumer-of-the-moment rules. To successfully compete for customers' wallet share, you must connect with them, understand their buying habits, and anticipate their every move.

In Why Customers Do What They Do, Marshal Cohen, the chief industry analyst for The NPD Group and one of the foremost authorities on consumer behavior, gives managers responsible for...

• Format: Hardcover
• Language: English
• ISBN: 0071460365
• ISBN13: 9780071460361
• Release Date: November 2005
• Publisher: McGraw-Hill Companies
• Length: 240 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.8" x 6.3" x 9.1"