White Papers FD

by L. Gordon Graham and Gordon Graham

Book Overview

A fast and easy way to write winning white papers

Whether you're a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world's leading experts in the field.

The fact-based documents known as white papers have been called the "king of content." No other...

• Format: Paperback
• Language: English
• ISBN: 1118496922
• ISBN13: 9781118496923
• Release Date: April 2013
• Publisher: For Dummies
• Length: 384 Pages
• Weight: 1.26 lbs.
• Dimensions: 0.8" x 7.4" x 9.3"