Where's Your Wow?: 16 Ways to Make Your Competitors Wish They Were You!

by Robyn Freedman Spizman and Rick Frishman

Book Overview

Are you a CEO, manager, or entrepreneur? A consultant, author, or speaker? Or a doctor, lawyer, idea person, or inventor? Whoever you are, and whatever you do, you have a unique WOW factor--that special element only you can deliver to your business that will satisfy and delight your customers and clients. And whether you already have a dream career whose potential you want to maximize, or are just starting to make your way in your profession, you...

• Format: Hardcover
• Language: English
• ISBN: 0071545190
• ISBN13: 9780071545198
• Release Date: March 2008
• Publisher: McGraw-Hill
• Length: 169 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.8" x 6.5" x 8.3"

Customer Reviews

Everyone Wants YOU to Find Your Wow!

No book is perfect, but there sure are a lot of things I like about this book and I'd like to thank Robyn Spizman and Rick Frishman for writing it. First of all, I believe like the authors do, that whoever you are, and whatever your business, you have the potential for having a unique Wow factor (some special thing) that only you can deliver. The authors say that 'Wow happens' when your business ideas and abilities stand out in that very small zone called distinctive. You do something or handle yourself in a way that's so fresh, innovative, and impressive that you are memorable. Although it might be a lot of extra work, truly Wow people make it look effortless... as if it were routine to them. ** I Want You to Find Your Wow ** We've all met Wow people. Everyone wants to be around them. They attract customers, supporters, readers, and purchasers, and they can help spread the word. They knock us off our feet with their energy and charisma, their confidence, and their style. We all love people like this. I want you to find your Wow, because I want as many people as possible to be like that all the time. It would change the world. ** There Are Many Benefits to Finding Your Wow ** One of the other things I really like about the way Robyn and Rick put this book together is that it tells the story of so many other Wow people. Some people's stories, like the one about Jack Canfield, is given as a great example of the benefits you'll be able to enjoy when Wow becomes your lifestyle. Other stories are used to give us a particular strategies, like the one about Alex Carroll, shows us how to use our Wow to get some great publicity for our businesses. Still other peoples' stories are used for motivation and inspiration, like Mark Victor Hansen and Ken Blanchard, who have made a difference in the lives of thousands through their books and events. ** What If You Don't Know Where To Start? ** "Where's Your Wow?" is organized into a step-by-step guide that will help you to recognizing what makes you unique-your signature style-and learn how to systematically build your brand. You needn't be a marketing expert to apply the laws of Wow. Trying to stand out without knowing what your personal Wow is may be pointless. Not to mention frustrating and demeaning... Robyn and Rick point out that to be extraordinary, you must add "extra" to "ordinary." ** The Subtitle Says It All ** To me, "16 Ways to Make Your Competition Wish They Were You," are the strategies that every person who wants the best for themselves and their business needs to know. I gave this book a 5 because it is the best I've found so far on how to think creatively (and proactively) to do what's necessary to rise to the top and stand out from the crowd.

This books is the only one you need!

Where's Your Wow significantly changed my thinking about the launch of my new business, and no other book in the market had that effect!! I took Robyn's information to heart and really began to focus on my unique proposition from the vantage point of language, target market, and product. The most fundamental piece of advice, to simplify the message, was pivotal. Then, the idea of learning to think big took over and directed my activity. Robyn really knows how to make you sit up and pay attention! I think there is wisdom on every page!!

Now I Know Where My Wow Is!

I am thrilled to have discovered Where's Your Wow? Thanks to this easy-to-read, information-packed little book, I feel confident that I'll be able to take my business to the next level. Where's Your Wow? is the secret weapon to success that I've been waiting for! Robyn's and Rick's message, "Give to your customers, to your audience, to your allies, to your employees," resonates deeply with me. Be prepared to see and hear "Aging Backwards" everywhere - this book taught me what I need to know to soar.

The Bible for Branding!

I absolutely LOVE this book - I am digging the great ideas - one that really resonated with me was the "KYC" - the one about knowing your customers by simply asking them what it is that they want and need. This idea sparked a WOW moment in me as I am thinking about my next book, and that alone was worth 1000 times the investment! Anyone who is serious about taking their business to levels of greatness MUST have a copy of this incredible, ground-breaking new offering. They include many highly-relatable and personal stories of people just like me, showing us how anyone can use this information to create and brand their business with simple, but forceful strategies. With just a little bit of patience, attention and training, you can turn a business blunder into a business wonder with Where's Your Wow! Having passion is at the forefront of Rick and Robyn's philosophy, and if you've written a book, you probably already have that going for you, which is a HUGE piece of the puzzle. Don't re-invent the wheel, they say, just make the wheel bigger and better! Align yourself with the right people (something that we all have to be really careful about) and make sure to learn from the past. These techniques are all winning ones, and when put to use when you read this manuscript will have you and your business soaring to success! I plan on utilizing every single one of these 16 wonderful ways to make my competitors wish they were me, and heck, I'm wishing I were Robyn right now!!! Thank you, Robyn and Rick, for another gem from two beacons of light and love!

Marketing Nuggets with a Twist

There are plenty of books that focus on branding and niche marketing... Where's Your WOW is a bit different. It offers unique ways to stand above the crowd--from being outstanding and outrageous to keeping the wheels spinning with your success. It's a fast read, filled with plenty of nuggets. Judith Briles, author of Money Smarts and The Confidence Factor