Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve

by Howard Bragman and Michael Levin

Media attention can boost careers, generate millions of pounds and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity. For more than 30 years, Howard Bragman has helped prominent people - movie stars, business leaders, philanthropists - get their messages out in good times and in bad. His book won't make anyone famous overnight, but it will help readers understand the changing world of today's PR.

• Format: Hardcover
• Language: English
• ISBN: 1591842360
• ISBN13: 9781591842361
• Release Date: December 2008
• Publisher: Portfolio
• Length: 256 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 6.2" x 9.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher

Customer Reviews

More than 15 Minutes

Bragman's ability to weave anecdotal information into practical lessons about managing image and brand is the most enjoyable part of the book. It doesn't preach or dictate from above on what "ordinary" folks need to do to manage their public images. But it does help to provide simple guidance for those individuals on how to take better control of their own image and brand in an increasingly open-to-the-public world.

I Didn't Want to Stop Reading It

Howard Bragman's "Where's My 15 Minutes?" is not only simple and direct, it also manages to be educational and entertaining. I simply hated to put it down. It's an excellent, common sense guide to dealing with people as individuals and with the media as an entity - regardless of where you are on the "food chain" of life. This book is definitely a "keeper!"

Public Relations Takes on a New Role

If you are curious to know about the differences between perception and reality and how those are shaped in the marketplace of ideas, then this is an ideal read. It is one of the few books that truly captures the essence of what it means to be a practitioner of public relations -- from how the publicity machine works to what steps to take when crafting an effective message. For those who have an open mind and are willing to learn, this is the book that can teach you about the modern world of public relations. What it is ... what it means ... and what it does and does not do in shaping the opinions that affect our day to day lives.

How to Win Friends and Influence People in This Millenium

Decades ago Andrew Carnegie wrote a landmark book that gave the average person insights into getting ahead in the world. As times have changed and that book has become dated, WHERE'S MY FIFTEEN MINUTES? takes the same simple language and common sense approach and explains the concept for a new generation. Whatever your goals, this book will help you sort the new landscape with ease. It's also a fun read full of great Hollywood insights.

A Practical How-To Guide for Everyone

This book is chuck-full of practical, creative ideas to get your cause (or yourself) some media coverage. It is written in a consise, easy-to-read style that entertains while it informs. I particularly liked the "Ten Commmandments of PR" section with important nuggets such as "All press is not good press" and "They're only building you up to knock you down". PR can be an extremely helpful, cost-effective way to get your message out to the world. This book is a great guide to the ins and outs of the biz from someone on the inside.