Where the Suckers Moon: An Advertising Story

by Randall Rothenberg

Book Overview

The former advertising columnist for the New York Times provides a close-up look at the advertising industry, following Subaru of America as the company selects a new ad agency and tracing the history... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0679412271
• ISBN13: 9780679412274
• Release Date: October 1994
• Publisher: Alfred A. Knopf
• Length: 477 Pages
• Weight: 2.05 lbs.
• Dimensions: 1.6" x 6.6" x 9.5"

Customer Reviews

Good insights and history for those working in advertising.

Although the book is somewhat long (as another reviewer commented) it is certainly worth reading, and delivers some great insights into the ad business for young writers and designers.