When the Headline Is You

by Jeffrey Leeson, Jeff Ansell, Jeff Leeson, et al.

Book Overview

Proven strategies for managing all types of media encounters

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition,...

• Format: Hardcover
• Language: English
• ISBN: 0470543949
• ISBN13: 9780470543948
• Release Date: October 2010
• Publisher: Jossey-Bass
• Length: 256 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.9" x 6.3" x 9.2"