When Firms Change Direction

by James Oran Huff and Anne Sigismund Huff

Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."

• Format: Hardcover
• Language: English
• ISBN: 0195136438
• ISBN13: 9780195136432
• Release Date: January 2001
• Publisher: Oxford University Press
• Length: 288 Pages
• Weight: 1.29 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"