When Disruption Tweets: Listening to the Public Pulse for Business Resilience

by Nancy

- Early Warning System: Disruptions often trigger a surge of activity on Twitter. Customers vent their frustrations, share concerns, and seek information. By monitoring relevant hashtags, keywords, and brand mentions, businesses can identify brewing discontent much faster than traditional methods like surveys or focus groups. - Understanding Customer Sentiment: Twitter analysis allows businesses to gauge the emotional undercurrent of customer reactions...

• Format: Paperback
• Language: English
• ISBN: 3384274067
• ISBN13: 9783384274069
• Release Date: June 2024
• Publisher: Tredition Gmbh
• Length: 116 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"