When and What to Buy--a Nested Logit Model of Coffee Purchase

by Peter M. Guadagni, John D.C. Little, John D C Little

Book Overview

Based on a groundbreaking study of coffee purchases, this book offers a new model for analyzing consumer behavior. Little and Guadagni show how a nested logit model can be used to predict when and what consumers will buy. A must-read for anyone interested in marketing and consumer behavior.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

This work...

• Format: Hardcover
• Language: English
• ISBN: 1019958367
• ISBN13: 9781019958360
• Release Date: July 2023
• Publisher: Legare Street Press
• Length: 36 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"