Wheels on Fire: The Amazing Inside Story of the Daimler Chrysler Merger

by David Waller

Book Overview

This text tells the true story of the merger between two of the world's biggest car companies, which created a global giant, in 1998. Combining narrative with first-hand analysis, David Waller uses the example to present tangible lessons for managers involved in global business.

• Format: Hardcover
• Language: English
• ISBN: 0340770368
• ISBN13: 9780340770368
• Release Date: March 2001
• Publisher: Hodder & Stoughton
• Length: 312 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.3" x 6.4" x 9.5"