Wtf?: What's the Future of Business?: Changing the Way Businesses Create Experiences

by Brian Solis

Book Overview

"In today's rapidly changing digital environment, Darwinism is alive and well. What's the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation."
--Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards

Rethink your business model to incorporate the power of "user" experiences

What's the Future of Business?...

• Format: Hardcover
• Language: English
• ISBN: 111845653X
• ISBN13: 9781118456538
• Release Date: March 2013
• Publisher: Wiley
• Length: 224 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.0" x 8.3" x 8.1"