Who better to help us foresee how emerging trends will help shape the agenda for business in the first decade of the twenty-first century than Global Business Network, the renowned futurist think tank and strategic consulting firm, where some of the greatest minds from these fields converge and converse? In What's Next?, GBN's President, Eamonn Kelly, and its "knowledge developer," Peter Leyden, weave together fresh, new insights from expansive interviews...
A large variety of forces are shaping our future, and the book aims to explore the many forces. There are many views about many subjects, and the book provides interesting samples.
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This very readable book was given a favourable mention in last year's 'Wired' magazine. It presents informal, interview style responses to topical questions affecting the future landscape of business. The 'What' in 'What's Next' includes Economic trends, Public policy, Ethics, Biotechnology, Terrorism and many more. Futurism is often a distracted and boffinish business, in which little or no practical advice is offered...
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The first paragraph of the introduction says it all! The future begins....
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I really enjoyed this book. It is a collection of short 1-2 page quotes from one of the GBN members espousing their views on a given topic. The quotes are arranged by topic, so you get a whole range of viewpoints on the big issues that the world may face in the next 10 years. The GBN members make their points in a very entertaining fashion, full of good quotes and stories. I found it to be densely thought provoking. You...
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