'What's in a name? That which we call a rose/By any other name would smell as sweet.' So says Juliet in the balcony scene from Romeo and Juliet but, originally published in 1978, Murray Levith shows just how wrong Juliet was. Shakespeare was extremely careful in his selection of names. Not only the obvious Hotspur or the descriptive Bottom or Snout, but most names in Shakespeare's thirty-seven plays had a more than superficial significance...