What Sponsors Want: An Inspirational Guide for Event Marketers

by Mark Harrison

This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' -- experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship...

• Format: Hardcover
• Language: English
• ISBN: 981121901X
• ISBN13: 9789811219016
• Release Date: September 2020
• Publisher: World Scientific Publishing Company
• Length: 300 Pages
• Weight: 1.26 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"