What No One Ever Tells You About...Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere

by Ted Demopoulos

As all these people become publishers and even more become blog readers the nature of the material being produced has moved into the realms of politics, professions and consumerism.? For example,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1419584359
• ISBN13: 9781419584350
• Release Date: November 2006
• Publisher: Kaplan Business
• Length: 211 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 5.9" x 9.1"

Customer Reviews

A solid effort by Mr. Demopoulos

As a person with an interest in blogging and podcasting, this book gave me enough information and anecdotes to keep me entertained and informed. The book uses individual stories from a diverse set of people in the industry as jumping off points for each given topic area. Grounding each theme in a real person's story provides useful context. The short chapters keep things moving without any unnecessary clutter. If you are a techno-savvy reader, not everything in the book will be new information, but the author has probed enough nooks and crannies of the topic to unearth more than a few gems. It's well worth your time if you want to stretch your brain in this area.

This Is My New Blogging Bible

Thank you, Ted, for breaking through the Web 2.0 self-promotion clutter and actually creating material that's 100% actionable. My copy is now so dog-earred that it's expanded like an accordion file. Not only is this book packed with practical links, advice and insights, but it's organized so that it's a great breezy read -- perfect for the plane or a business trip in which you only have time to read a chunk or two. Thanks also for introducing me to so many blogs I never would have found on my own -- too many to list here ...BUY THE BOOK! Extra note: One of the dubious parts of this new era of participatory media is the glut of 'me media' ...everybody is so into personal branding that half the e-books, newsletters, etc. are just pure glog. Ted's book thankfully does NOT fit into this self-aggrandizing category.

101 Case Studies Provide A Solid & Compelling Overview

Ted Demopoulos, recently crowned "the King of Blogging" by writer James Malinchak, has added a useful new addition to his work on blogging & podcasting. This book is primarily made up of brief case studies highlighting specific blogging and podcasting applications and related topics. Sometimes the focus is on well-recognized gurus like Seth Godin, other times the author turns his spotlight on the various ways ordinary businesspeople like me are using blog information to advance strategic objectives. These individual snapshots build on each other to create a compelling high-level overview of where net-based media are headed and how they are being used to achieve business results. The message is clear; if you're not already maximizing the value of the digital media, your competitors are - and here's how some of them are doing it. The clear, practical advice peppered throughout the case studies makes this a useful guide for novices like myself who want to develop a better understanding of how to leverage the blogosphere and what it has to offer from a business perspective. A worthwhile read and easy to get through. The author's recent "Secrets of Successful Blogging" tip booklet makes a nice companion piece for those who want to dig a little deeper.

A polished blog disguised as a book about blogs and blogging (and podcasts) used as marketing tools

Yesterday I read Blogging for Business (ISBN: 1419536451) also written by Mr. Demopoulos. I enjoyed it so much that I decided to read the instant book being reviewed that he just had published. Let me tell you, I wasn't disappointed to read two books in two days by the same author on the same subject. I highly recommend both to people who run their own small consulting practices and are comfortable using Internet tools to help market their practices. If you use article writing, book writing, seminar/workshop presentations, public speaking, and Web sites to promote yourself, then do yourself a favor and get these two books to help you incorporate blogs and blogging into your marketing repertoire. Between the two books I actually liked the instant book being reviewed better. Both books seemed to cover the same material, but from a different perspective. I regularly tell my clients to read three books on any subject they want to become expert on. Usually that means they need to get three books on writing business plans, but if someone wants to become an expert on blogs and blogging for business these two books will fit two-thirds of the reading requirement. The "blog entries" in this book are grouped into 8 topics: 1. The basics 2. Some business uses of blogs & podcasts 3. Planning your blog 4. Making money 5. Promoting your blog & tracking statistics 6. Podcast specific topics 7. Other blog & podcast considerations 8. The future My favorite topics were 1, 2, 3, 5, and 8. I especially loved Topic 3 regarding how to plan your blog or blogs. It's very difficult to just throw together a blog and expect it to help your business get and retain paying clients. You have to write content for your blog that your clients and prospects will like and value. If you do, then those people are more likely to seek your services that you sell for a fee. If you don't, then chances are your blog won't benefit you financially. Of course, it takes planning to be able to hit your targets with your blog(s). I was happy to not see a topic on building a blog in this book. I would have liked this book more if it had included more stories on how bloggers get their content AND THE INS AND OUTS OF WRITING THEIR BLOGS. Just think, if this author were to write a book just on that subject, then I could recommend THREE books on blogging for someone to read who wants to become an expert on blogging. Writing three great books on the same subject would be quite a feat. 5 stars!

Ted Demopolous Stole My Book Idea!

I'm an active blogger (including business blogging) at http://www.instigatorblog.com for example...and if I was going to write an introductory guide to the benefits of blogging and podcasting, I would have written Ted's book. OK, so technically Ted didn't steal anything from me, he just beat me to the punch. I was already a big believer in blogging and podcasting, but I still found a ton of great examples in Ted's book about how people are succeeding with blogging and podcasting. The examples span industries and show a variety of successes which is important - blogging and podcasting aren't just for tech geeks. I'd recommend this book to anyone who is thinking about blogging/podcasting or has just started. I'd also recommend this book to any experienced bloggers that feel burnt out, or feel like they're starting to lose their focus. Ted's book is a quick, inspirational read.