What Makes Your Brain Happy and Why You Should Do the Opposite

by David DiSalvo

Book Overview

This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology...

• Format: Paperback
• Language: English
• ISBN: 1616144831
• ISBN13: 9781616144838
• Release Date: November 2011
• Publisher: Prometheus Books
• Length: 309 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"