What Logos Do: And How They Do It

by Anistatia R. Miller

Book Overview

Logos are one of the most succinct forms of advertising and one of the greatest challenges of graphic design: besides being immediately recognizable, logos must convey a big message in a small space.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1564963829
• ISBN13: 9781564963826
• Release Date: December 1999
• Publisher: Rockport Publishers
• Length: 143 Pages
• Weight: 2.05 lbs.
• Dimensions: 0.7" x 8.8" x 11.3"

Customer Reviews

Wonderful Book

While this book provides some beautiful examples of current trends in logos, it offers much more. It provides a great overview of why logos are important to the products and services they represent as well as how well crafted logo concepts are developed. I recommend this book to all of my clients before I start logo projects for them.

Great look at current trends

I had to write after reading the reviews below (one was obviously written by Marc English's mother). I found this book gave me great insight into current design trends. It's not a history of design. It's more a present and future. Loads of examples with notations on what it is that makes them work.