What Is Marketing?

by Harvard Business Review and Alvin J. Silk

Sometimes you need more then a one-sentence answer. While the term marketing generally refers to what a company does to create value for customers, practicing marketers know they have a major role in setting their company's strategic direction. Successful marketing requires a deep knowledge of customers, competitors, and collaborators-and great skill in serving customers profitably.

The book provides the foundation for developing those...

• Format: Hardcover
• Language: English
• ISBN: 1633694801
• ISBN13: 9781633694804
• Release Date: October 2006
• Publisher: Harvard Business Review Press
• Length: 224 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"