What is Marketing: marketing management for beginners: Step-by-step guide to the principles of marketing with focus on customer value, ma

by Varun Sharma

"A must buy if new to marketing. Highly relevant marketing topics dealt in an easy, intuitive & interesting way. A visual treat and a knowledge capsule " Anshul Khandelwal, VP-Marketing, BlueStone (India's leading online jewellery store) Bound within these pages, you will discover a trendy, energetic course in marketing. "What is Marketing" introduces every major topic taught in a traditional top-MBA program. Consider this a crash course in everything...

• Format: Paperback
• Language: English
• ISBN: 1516917707
• ISBN13: 9781516917709
• Release Date: August 2015
• Publisher: Createspace Independent Publishing Platform
• Length: 102 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"