What is Marketing: marketing management for beginners (Black & White version): Step-by-step guide to the principles of marketing with foc

by Varun Sharma

"A must buy if new to marketing. Highly relevant marketing topics dealt in an easy, intuitive & interesting way. A visual treat and a knowledge capsule " Anshul Khandelwal, VP-Marketing, BlueStone (India's leading online jewellery store)Bound within these pages, you will discover a trendy, energetic course in marketing. "What is Marketing" introduces every major topic taught in a traditional top-MBA program. Consider this a crash course in everything...

• Format: Paperback
• Language: English
• ISBN: 1516984056
• ISBN13: 9781516984053
• Release Date: August 2015
• Publisher: Createspace Independent Publishing Platform
• Length: 102 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"