?What If!: How to Start a Creative Revolution at Work

by Matt Kingdon, Kris Murrin, Dave Allan

'What If delivers powerful insights that demolish the myths of creativity and help you not just change the way you think but change the way you do.

• Format: Paperback
• Language: English
• ISBN: 1841120685
• ISBN13: 9781841120683
• Release Date: March 2001
• Publisher: Capstone
• Length: 270 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.5" x 7.8" x 7.9"

Customer Reviews

One of the best books on business creativity

This book is fun to read yet very practical and effective. It takes you step-by-step through some recipes for using creativity in the business setting. Using their techniques you will have the tools you need to create new products, etc.I learned a lot from this book and it is heavily underlined. The book contains many examples of how the authors, or others, used the creativity tools discussed in their book to create business products.They describe six major behaviors that you need to adopt. Within each are many tools that you can apply to solve various inventive problems you are faced with.The authors are consultants who use their recipes on their own clients. The editing and layout of the book is superb. The authors are English but the book reads in an American style. It is easy to read, and has lots of interesting graphic treatments.I can't recommend this book enough. John DunbarSugar Land, TX

Take it from someone who used to work with these people

Not only have I read the book, I used to work for the company (?What If!). I witnessed the authors putting their words into action everyday and I can tell you it changed my entire prespective on creativity and life. This book will challenge you into thinking in a realm you never dreamed possible! If you want a life changing experience (not just a work changing), buy this book!