What I Didn't Learn in Business School: How Strategy Works in the Real World

by Trish Gorman Clifford and Jay B. Barney

Book Overview

Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed.

Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple...

• Format: Hardcover
• Language: English
• ISBN: 1422157636
• ISBN13: 9781422157633
• Release Date: October 2010
• Publisher: Harvard Business Review Press
• Length: 272 Pages
• Weight: 1.17 lbs.
• Dimensions: 1.0" x 6.5" x 9.3"