What Green Means to Home Buyers: Perceptions & Preferences

by National Association of Home Builders

What home and community features influence consumers when they are considering buying a home? Energy efficient or high efficiency: Which description resonates more with home buyers? Typical home buyers often don't understand the language building professionals use to market green homes. We can meet this challenge by rethinking how we talk to our customers. In the Spring of 2015, the NAHB Sustainability & Green Building and the Economics & Housing...

• Format: Paperback
• Language: English
• ISBN: 0867187395
• ISBN13: 9780867187397
• Release Date: January 2015
• Publisher: Builderbooks
• Length: 101 Pages