What do you think about Brand Communities?: An insight of consumers' perception towards brand communities and the idea of mutual benefits

by Bastian Storch

Bachelor Thesis from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, course: Bachelor of Advertising and Marketing, language: English, abstract: "The brand community is a concept that sheds a new light on the relationships between consumers and a specific brand: they are no longer considered as dyadic relationships between a brand and an isolated consumer (Fournier, 1998) but rather...

• Format: Paperback
• Language: English
• ISBN: 3640176715
• ISBN13: 9783640176717
• Release Date: September 2008
• Publisher: Grin Verlag
• Length: 64 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"