What Did You Just Say?: DiGanZi's Dictionary of Brand Terminology 2004-2019

by SMoss

I started collecting terminology about branding in 2004. It seemed like quite often words or phrases came across my radar that I hadn't heard or that I knew were appearing with greater frequency in the common lexicon. Some have become part of everyday speech, some have not survived. Others were just so bizarre as to merit attention, especially the strange scientific descriptions that figured directly or peripherally into brand methodology.In the interest...

• Format: Paperback
• Language: English
• ISBN: 1076162908
• ISBN13: 9781076162908
• Release Date: June 2019
• Publisher: Independently Published
• Length: 30 Pages
• Weight: 0.12 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"