What Customers Value Most: How to Achieve Business Transformation by Focusing on Processes That Touch Your Customers: Satisfied Customers, Increa

by Stanley A. Brown

Based on extensive current research from the Coopers & Lybrand IDEAS study of over 1,800 North American companies, this superlative guide describes the various ways organizations reach out and touch customers and how they can improve the process behind this contact. Contains a detailed, four-step procedure which provides a formula for success. Features best practices of companies such as IBM, Hewlett Packard and 3M that have been successful in achieving...

• Format: Hardcover
• Language: English
• ISBN: 0471641235
• ISBN13: 9780471641230
• Release Date: March 1996
• Publisher: Wiley
• Length: 322 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 6.4" x 9.3"

Customer Reviews

a must if you love your customers

Easy to read, very logical how the book developes to understand and to put the ideas to work, and hi level examples. WOW!!