What Chinese Want: Culture, Communism and the Modern Chinese Consumer

by Tom Doctoroff

Book Overview

What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers and businesses can harness the natural... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 023034030X
• ISBN13: 9780230340305
• Release Date: May 2012
• Publisher: Palgrave MacMillan
• Length: 258 Pages
• Weight: 0.75 lbs.
• Dimensions: 1.0" x 6.4" x 9.5"