Wharton Executive Education Customer Centricity Essentials: What It Is, What It Isn't, and Why It Matters

by Peter Fader

Not all customers are created equal.Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1613630077
• ISBN13: 9781613630075
• Release Date: October 2011
• Publisher: Wharton Digital Press
• Length: 128 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.4" x 5.5" x 8.4"