We're So Big and Powerful Nothing Bad Can Happen to Us: An Investigation of America's Crisis Prone Corporations

by Ian I. Mitroff and Thierry C. Pauchant

a study of businesses that failed and why some succeed This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1559720514
• ISBN13: 9781559720519
• Release Date: January 1990
• Publisher: Carol Publishing Corporation
• Length: 208 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.3" x 6.3" x 9.4"

Customer Reviews

excellent book on crisis management

this is an excellent book on crisis management. not only is it useful for businesses, but i feel it is a good book to live life by. even if you're not into business, the final section on the media and how it creates unreality is worth it's weight in gold. i highly recommend this book.