WebMining for Profit: E-Business Optimization

by Jesus Mena

WebMining for Profitability provides a central reference to the components, issues, techniques and technologies for aggregating, enhancing, mining, and leveraging web data for personalization and profitability. This is the only book that provides guidance for categorizing the dozens of personalization products and services in the market or assessing their effectiveness. The book has a companion website that will be continuously updated. The site will...

• Format: Paperback
• Language: English
• ISBN: 1555582656
• ISBN13: 9781555582654
• Release Date: September 2001
• Publisher: Digital Press
• Length: 256 Pages
• Weight: 0.97 lbs.
• Dimensions: 9.3" x 0.5" x 7.0"