Web Sites Built to Last

by Marc Kramer

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 1580623735
• ISBN13: 9781580623735
• Release Date: October 2002
• Publisher: Adams Media Corporation
• Length: 272 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"

Customer Reviews

Best money I've spent on researching Internet business

Marc has a winner here. I stumbled across it in my local bookstore, and after flipping through a few pages, knew I had to buy it. The clarity of the message, the practicality of the presentation, and the true wisdom contained within make it a must read for anyone in the Internet or e-commerce field. Furthermore, any savvy business person can learn what they need to do to make better use of the Internet as a marketing, sales, customer service, and operational tool. It's NOT a book for the person who wants to read thousands of words delving into the deepest intricacies of business models, Internet user behavior, or complex financial models. It IS a book for the busy person who doesn't have time (or money) to figure out all of this stuff through trial and error, and who wants to capture the wisdom of others (Marc and the people he interviewed) in an efficient way. I wish I would have had it two years ago -- it would have saved me a lot of time figuring these things out myself. One last note. I worked with some of the best thought-leaders while I was working with two Big-5 consulting firms, and I saw how the old Chinese proverb "To know, but not to do, is not yet to know" was truly accurate. They knew what they knew because of their experience. Because of his dead-on summary of these essentials, I didn't believe that a book of this quality could come from someone who was just a writer and has a few Internet businesses. I found through further research that Marc was formerly a partner at one of the leading web development and operation firms. I think he should include a few more lines in his too-brief bio to explain that. Even without that, the book speaks for itself.

Loved It!

The amount of great information contained in this book will take a lot of people by surprise. Those who have tried and failed in this business will get a lot of answers as to where they went wrong. For those looking to enter this business, the book will become their bible. The knowledge gained is actually saving me a great deal of time and MONEY.