Offers practical, common sense design advice for amateur webmasters rather than web professionals This description may be from another edition of this product.
"Not returning an email is the Web's equal to being ignored by a clerk. I don't mean setting up a program that sends a nice form-style thank-you-for-writing letter. Users want an answer from you." Yes, and I'm a bit behind this week. :> I also hate those form letters. arrgggg <br /> <br />This is a great book for anyone who is starting out and wants to try to figure out who their site is for and why people will want to visit their site. This was the first thing I thought about when creating mine, but often people just have an idea and run with it. With the advice in this book, you can : <br /> <br />Plan your site for your audience <br />Create meaningful text and navigation <br />Add images and other visual enhancements <br />Communicate with your visitors <br />Find the best ways to promote your site <br /> <br />Joe Burn?s has a HTML Goodies Web site and there you can learn HTML, JavaSCript and other website creation tools. He has been creating websites since the first version of Mosaic was released. Since then, he has taught thousands of people to build great websites. Including me. ;) Well, I do the best I can. <br /> <br />A lot of people think building a website is very difficult because they think you have to know HTML, but the truth is, if you get FrontPage, you don?t have to know very much. <br /> <br />The Contents Include: <br /> <br />Judge Not Lest Ye Be Judged <br />Before Your Write a Word <br />Begin the Design <br />Your Site and Your Server <br />Text and Color <br />Links, Links, Links <br />Images and the Visual <br />Hello? Anybody Here? How Many? <br />Outside HTML <br />Promoting Your Site <br /> <br />There are great ideas like looking at who your competitions is, finding out how you want to design your template, choosing a font that can be read and making your site more well-known by word of link. <br /> <br />The author is also "so" correct about his ideas on "critiquing" other sites. That is a great idea because then you learn what you like and don't like. One of my main concerns was navigation. <br /> <br />There is also some great advice on domain names and what you should avoid. I guess using "the" in my one name isn't suggested, but then again, it has worked for me. <br /> <br />While I'm not so concerned about how to read HTML, I do like having a basic understanding. There are some tags and their functions listed on pg. 140. <br /> <br />For the longest time, I had no idea what the difference between a "hit" and a "visitor" was. <br /> <br />I just purchased my own URL for another 9 years. I'm in this for the long haul! People say they sometimes get lost at my site in a good way, so I think this book helped me. <br /> <br />It is strange, but when I first put up my site, I had webmasters arriving from who knows where telling me what I was doing right and wrong. It was the best thing to ever happen to me in regards to my site. If you are willing to take constructive criticism about the construction of
A must read before designing your next site
Published by Thriftbooks.com User , 23 years ago
Joe Burns has done an incredible job putting together the most useful information on creating your site. The first few chapters are so useful, I cannot believe I did not do all of the recommended things before.Now I am much more confident the site I am working on will be more appealing, and target the visitor, their needs/wants, and not what I like.This is a must read, if you do nothing else, read his chapter Two, on, "Before you write a Word". If more people read this book, there would be a lot more GREAT and SUPER web sites, as opposed to the spattering of GREAT one's now. It is worth taking the time to stop doing what you are working on, and read this book.He is a bit opinionated, however, 95% of his thoughts are right on, and I have already seen it work on my new site.. You will not find chunks of code, or cookie cutter templates here, but you get the design concepts, and how to make your pages stand out and get visitors that want to come back.
A superb job!
Published by Thriftbooks.com User , 23 years ago
This book will take you through the basics of designing web pages and then moves on to more advanced materials. Not much can be said about this book except that it really covers the topic. If you are designing web pages for large companies or just want to set up a personal web page, this is the book for you. Be warned, this book is on web design, which means it is mainly authors opinion, you may not personally agree with this books teachings.
Top notch design advice without HTML getting in the way
Published by Thriftbooks.com User , 23 years ago
This is the kind of book that an aspiring web designer should read before learning HTML. For it is not just another HTML book, in fact it contains no HTML at all. The author presents pages followed by his opinion regarding the design. As Burns is the first to say, his opinions are not infallible, there can be circumstances where you may not want to follow his advice. However, he does know what he is talking about, so do not be hasty towards the contrary position. I found the book easy to read and the choices for sample sites were well made. Rather than make it easy for himself by picking sites that are awful, in general he chose pages that were quite good. If a site had been atrocious, the problems would have been obvious, even for a beginner. By choosing good ones, he could then point out the ?flaws? that are easily overlooked. This is a book that should be read either before or concurrently with a book that teaches the construction of pages. It is not necessary to know HTML to understand the material and web pages are like houses, you should first learn to read the blueprints before you start to build the walls.
Another superb job by Joe Burns!
Published by Thriftbooks.com User , 23 years ago
I have been working with web pages for over 4 years and I have taught web design classes. I thought I had a good idea of what is involved with the design, setup and marketing of a web site. Now I find this book and there are so many things I had never thought of before. As with other Joe buns books this book is an excellent representation of what you can do if you have a little guidance to help you along. Burns is truly remarkable in the ways he is able to present ideas clearly yet make them understandable at the same time. The book begins with an overview of what things to look for and what ideas to consider when planning and designing a web site. Then Burns has you consider 5 questions before you begin the actual design layout, an approach that will help in making a better website. There are other topics like the 10 things you shouldn't put in the website, to choosing a server and ISP, to text and color, there is something for beginners and experts alike. Burns also spends time explaining links, images and visual effects before moving on to counters and web site promotion. Overall there is about everything you need to have in order to make sure you have a successful website right from the start and for years to come. A first-rate book from a first-rate author.
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