Web Marketing for Dummies

by Jan Zimmerman

Book Overview

Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1118065166
• ISBN13: 9781118065167
• Release Date: December 2011
• Publisher: For Dummies
• Length: 432 Pages
• Weight: 1.48 lbs.
• Dimensions: 1.0" x 7.4" x 9.2"

Customer Reviews

Web Marketing for Dummies

My book arrived in perfect condition, just like new. This book was recommended by the S.B.A. and I'm 3/4th of the way through reading it. It has been a tremendous help starting a web based business.

Nice....

Good way to familiarize myself with the terminology and theory so I can work intelligently with our webmaster. Saves time, and thus, money.

A must have if you own a web site

As a small tackle shop owner, and not a marketing Guru, I found this (as well as many of the Dummies books) to be worth every penny a hundred times over. Because of this book, our web site and plan got an overhaul that WORKED. Straight forward advice, links and dos and don't about getting your website out there, useable, web friendly, and real world ideas on how to bring qualified traffic to your site. I would suggest this before you dump money into adwords, or any other strategy you find online at random. We found connections inside to usability studies, digital customer service tips, real working costs of aquiring new customers, guerrilla marketing techniques. Simply put, if you have a website, or are getting one, you need this book. I will be buying an updated copy with every new release to keep on the cutting edge of what REALLY works in the digital world.

Excellent Overview of Internet Marketing

Jan Zimmerman's Web Marketing For Dummies gives you an excellent overview or summary of internet marketing tactics and strategies. She clearly helps you determine the purpose of your website and how to drive traffic to your website or landing page. She covers many topics from search engine optimization to blogging. This book helps anyone who is starting online marketing and it provides an excellent checklist for experienced webmarketers. In fact, her Web Marketing Methods Checklist in chapter 2 is worth the purchase price of the book alone. When you want to "drill deeper" on any particular online marketing strategy, you will then have to explore other online marketing resources and information. For example, Peter Kent's Pay Per Click Search Engine Marketing For Dummies provides thorough information about pay per click advertising, including Google Adwords. In short, I highly recommend Web Marketing for Dummies for both new and experienced internet marketers.