Web Catalog Cookbook

by Cliff Allen and Deborah Kania

The tools, templates, and training to put your catalog online As companies increasingly want to display their products and services on the Web, this book provides them with the advice, tools, and templates they will need to create an effective Web catalog. It answers questions and gives suggestions for topics like catalog size, multimedia applications, commerce applications, Web server software and more. CD-ROM includes everything a marketer needs...

• Format: Paperback
• Language: English
• ISBN: 0471183318
• ISBN13: 9780471183310
• Release Date: June 1997
• Publisher: John Wiley & Sons
• Length: 412 Pages
• Weight: 1.73 lbs.
• Dimensions: 1.1" x 7.5" x 9.2"

Customer Reviews

Informative, Good for Beginners

I am just beginning on developing a site for a retail store. Hope is that this site can literally be another distribution avenue. I believe this book gets people going in the right direction. A series of reference books are helpful to have in addition as the provided information is a bit thin. I would have loved to seen more information on alternative sources/techniques and methods of achieving what the provided GT/Catalog software was designed to do, like: creating managing server databases, JavaScript coding, etc. I understand that they want to push their software, but sometimes it seems a bit excessive to the point that it neglects to mention or give specific examples of alternative methods for achieving the same features found in the provided software. I had the feeling at times that their software was the only solution and you'd have to pay $800 for a full version of it. Don't get me wrong, if you don't have the time or resources to program for yourself, this is a great alternative. It would have also been nice to have an html version of the book on the cd as well