Web Analytics for Dummies

by Pedro Sostre

Book Overview

Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You'll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing...

• Format: Paperback
• Language: English
• ISBN: 0470098244
• ISBN13: 9780470098240
• Release Date: April 2007
• Publisher: For Dummies
• Length: 362 Pages
• Weight: 1.34 lbs.
• Dimensions: 0.8" x 7.4" x 9.2"

Customer Reviews

Good Introduction

Excellent book for those who know little or nothing about web analytics. It explains the what and the why of web analytics. It then does a good job of discussing software. The pros and cons of each without any bias. I am already using Awstats, a server side analytics tool, and still learned a few things. It also covers Google analytics, which is free and a very valuable tool for any website.