Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity [With CDROM]

by Avinash Kaushik

Book Overview

Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success...

• Format: Hardcover
• Language: English
• ISBN: 0470529393
• ISBN13: 9780470529393
• Release Date: October 2009
• Publisher: Sybex
• Length: 512 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.1" x 7.3" x 9.2"