Web 2.0: A Strategy Guide

by Amy Shuen

Book Overview

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's...

• Format: Hardcover
• Language: English
• ISBN: 0596529961
• ISBN13: 9780596529963
• Release Date: May 2008
• Publisher: O'Reilly Media
• Length: 243 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.9" x 6.0" x 8.5"