Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands

by Lisa Merriam and Milton Kotler

Book Overview

Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution.

Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle...

• Format: Paperback
• Language: English
• ISBN: 1538137542
• ISBN13: 9781538137543
• Release Date: April 2020
• Publisher: Rowman & Littlefield Publishers
• Length: 168 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.5" x 6.9" x 9.9"