We Know What You Want: How the Change Your Mind

by Мартин Говард and Martin Howard

Book Overview

In this handbook for locating the hidden sales messages that bombard people everyday, Howard explains the new techniques that corporations are using to make subconscious approaches without consent. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1932857052
• ISBN13: 9781932857054
• Release Date: February 2005
• Publisher: Disinformation Company
• Length: 185 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.1" x 7.5"

Customer Reviews

Excellent book; Everyone needs to read it

Not sure how I stumbled onto this book, but I liked how colorful it was (like a shiny toy!), picked it up, opened it up, and started learning. It was pretty awesome. And I had read a pretty good amount about subversive advertising, and viral advertising, and a lot about public relations before I picked this book up, and I was still learning as soon as I started reading in the store. That's my number one qualifier for a good book - I read almost exclusively non-fiction. The last time I picked up a book and started learning something so quickly was when I read a bell hooks book. I only wish I'd read this book fifteen years ago when I was a teenager. Most of the concepts could be picked up by teenagers, and then they'd be much better prepared to fight indoctrination from advertisers and any self-proclaimed experts as they grew up. The layout and pictures and diagrams and charts inside help explain things well and put everything into the proper context - and keep your attention. There are lots of 'a-ha' moments. And it definitely made me want to read Coercion - which I'll do soon. If more books were like this, we'd have a lot better informed public.

A first-rate gem of a book

The marketers and public relations firms of this world are constantly improving the myriad of ways they have to get inside your head and manipulate you to their way of thinking. This book looks at some of them. Today's supermarkets intentionally place popular items, like milk and bread, as far from the entrance as possible. That way, the shopper must pass all those impulse items at the end of each aisle. Also, they are subjected to muzak tracks that will cause them to ignore their shopping lists and stay longer. Have you ever heard of the Gruen Transfer? It describes the moment when a shopper loses control of the decision-making process, characterized by suggestibility and glazed eyes. It is at this time that a shopper is most likely to make an unplanned purchase. At the local sports stadium, is there any surface, except for the player's uniforms and the field itself, that doesn't have a corporate logo? You have probably seen Video News Releases, slick corporate promotions and government messages designed to look like news, even if you have never heard of them. The book also looks at how to engineer public opinion, through front groups, paid experts and targeted messages. Ebay has said that will ignore their own privacy policy if law enforcement is looking for information on a specific person, and hand over that information without a court order. Everyone is familiar with cookies, spam and spyware on your computer. Not everyone knows that Kazaa software embeds extra, hard-to-find, programs on your computer. They send information on your viewing habits to third-party servers. Advertising and subliminal messages are among the newest trends in computer games. This book also includes a list of actual patents for inventions that involve "regulated subconscious behavioral control by invisible means." This is a first-rate gem of a book. It is really easy to read. While some might consider the information in this book common knowledge, it is still a rather spooky look at how well They have gotten inside our heads. It is very much recommended.

Eye opening must read for the everyday consumer

I would not allow people go into any shop without this book. Just one fact: 60% of consumer decisions are made inside the store. There are tons and tons of other information what was new to me. For example what effect does a mass have on you, if you stay in the midst of them? How can you be manipulated by music? I've even ordered two of this book to my friends. Must to read.

A 'must read' for any interested in business, marketing, consumerism and beyond

Corporations and governments are sharing some of the same tactics to manipulate consumer attitudes and perceptions, and it's time to understand the roots of these messages in We Know What You Want: How They Change Your Mind. From retail sales to media, events, and virtual reality, case studies spotlight 'trend' origins, influences, and underlying goals in a thought-provoking, often frightening, clear set of examples and discussions. A 'must read' for any interested in business, marketing, consumerism and beyond.