We First: How Brands and Consumers Use Social Media to Build a Better World

by Simon Mainwaring

Book Overview

Named Strategy + Business best marketing book of 2011 Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring presents a... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0230110266
• ISBN13: 9780230110267
• Release Date: June 2011
• Publisher: Palgrave MacMillan
• Length: 250 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 6.4" x 9.5"