We Are All Weird: The Rise of Tribes and the End of Normal

by Seth Godin

Book Overview

World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of...

• Format: Hardcover
• Language: English
• ISBN: 1591848245
• ISBN13: 9781591848240
• Release Date: September 2015
• Publisher: Portfolio
• Length: 112 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.6" x 5.1" x 7.1"
• Age Range: 18 years and up
• Grade Range: Grade 12 and higher