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Hardcover We Are All Weird: The Rise of Tribes and the End of Normal Book

ISBN: 1591848245

ISBN13: 9781591848240

We Are All Weird: The Rise of Tribes and the End of Normal

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Format: Hardcover

Condition: Very Good

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Book Overview

World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of...

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